PMI Experts exists to make one decision easier: whether private medical insurance is worth it for you, and if so, which UK provider fits. We compare Bupa, AXA Health, Aviva, Vitality, WPA, The Exeter, Freedom Health Insurance, National Friendly and Benenden Health side by side — with every premium, limit and provider fact checked against the provider's own published documents and dated in the copy.
What we are (and aren't)
PMI Experts is an introducer. We publish independent comparison content, and when you're ready to act we introduce you to independently FCA-authorised advisers who can recommend and arrange cover. We do not give financial advice, we are not an insurer, and nothing on this site is a personal recommendation.
How we keep the data honest
- Primary sources only. Provider facts are verified against the provider's own website and policy documents — never copied from other comparison sites.
- Everything is dated. Every table and stat carries the month it was verified, and headline facts are re-checked roughly every 90 days.
- Candour over clicks. Every guide includes an honest "who this isn't for" section. If a product is poor value for a given situation, we say so.
Who runs it
PMI Experts is a trading style of Nesto Mortgages Ltd (company number 14964264), registered at Grove Chambers, Basecamp, 36 Green Lane, Wilmslow SK9 1LD. Content is written and maintained by Ben Darke, founder of a portfolio of UK financial comparison sites covering life insurance, pensions and mortgages.
Contact
Questions, corrections or feedback: hello@pmiexperts.co.uk. If you spot a figure that a provider has since changed, tell us — we'd rather fix it today than in the next quarterly review.